Pricing in modern consumer culture is wrong. It’s based on 19th century ideals and technology.
I am researching alternatives that are better suited to the 21st century.
Quakers’ levelling earthquake
In the 18XXs the Quakers, led in part by their belief in the equality of all people, changed retail culture by introducing price labels.
These public, fixed, and non-discriminatory prices set by a retailer changed shopping culture for the the next TKTKTK years.